Pre-event marketing
that starts with your own guests.
Get people talking before your event opens: a branded event page, registration that fits how open you want it to be, and an I'm attending card every guest can share to their own network. That's what turns attendees into event advocates before a single ticket is scanned: every card shared is a guest vouching for the event to people who trust them more than any ad would.
What pre-event marketing means on Eventiere
Pre-event marketing is everything between your event page going live and the doors opening. Most of that time is spent trying to get other people to say something about an event they have not been to yet, which is a hard sell. Eventiere's approach is different: give a guest something of their own to share, on your event's own artwork, and let their network see it.
That is what an I'm attending card is for, and it is the centre of this page. Everything else here, the event page, registration and AI avatars, is what sits around it.
I'm attending cards: your guests' own promotion
A registered guest turns their own photo into a card on your event's own artwork, ready to post before the doors even open. Nobody has to write a caption from scratch, and nothing about it looks like a template borrowed from somewhere else.
Whether you think of it as an I'm attending card creator or an I am attending poster maker, it works the same way, and you set it up once.
You set it up once
Add your own artwork
Use your own event design, so every card looks like it belongs to your event.
Choose where the guest appears
Decide where a guest's photo and their details sit on your design.
Write what guests can post
Prepare wording guests can use as it is, or edit to make their own.
A guest does the rest
Add a photo and their details
On your event page, a guest adds their own photo and a few details about themselves.
Your card is ready
Their card appears straight away, ready to use.
Share it, their way
They can share it straight to their own network, or download it to use later.
A simple idea worth using: put the card link straight in the confirmation email a guest gets when they register. That is the moment they are most likely to share it, and it costs you nothing beyond writing the email once.
See every detail on the attending cards page.
The rest of the event page, ready before you send an invite
Branded from the first visit
Your banner, logo, and both English and Arabic, live on the event page from the day you create it, not from the day you publish it.
Registration that matches your event
Set how much you need to know about a guest before they get in, from open access to invitation-only. See how access modes work in the glossary.
AI avatars, a reason to visit early
A guest takes a selfie, picks a style, and leaves a name and contact detail. Their avatar is ready in seconds, so there is something to make before the event even starts.
You can also schedule when the gallery goes live, so the page is ready ahead of time and opens itself on the day.
Ideas for the run-up to your event
Put the card link in your confirmation email. That is when a guest is most likely to act on it, and it needs no extra step from you once it is written.
Ask speakers and exhibitors to share first. Their own networks are often the biggest audience your event reaches before it opens.
Send the link again once your schedule is confirmed. A firmer agenda or a speaker announcement gives guests a fresh reason to post.
Switch on avatars a week or two out. It gives people a reason to visit the event page before the day itself, rather than only on arrival.
For more ideas covering the whole event, not only the run-up, see event marketing ideas. For a week-by-week plan, read event countdown posts, and for speakers, speaker promo cards.
Before the doors open, on every kind of event
Conferences. A speaker announces their session and a delegate announces they are in the room, both from the same card, ahead of a conference that has not started yet.
Corporate events. Staff and clients tell their own networks they are heading to your corporate event, on your branding rather than a generic invite.
Weddings. Guests share that they are part of the celebration before a wedding even begins, which is exactly the kind of excitement a couple wants spread around.
Pre-event marketing is the first of three stages
Once the doors open, the same idea carries on: every photo a guest gets already carries your branding, and after the event an Event Memories section keeps those photos visible. See the event marketing platform for all three stages, or jump straight to what happens after the event.