Pre-Event Marketing

Pre-event marketing
that starts with your own guests.

Get people talking before your event opens: a branded event page, registration that fits how open you want it to be, and an I'm attending card every guest can share to their own network.

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Live from the moment you create the event Free plan: unlimited events, 300 photos a month · Unlimited photos from $99 a month

What pre-event marketing means on Eventiere

Pre-event marketing is everything between your event page going live and the doors opening. Most of that time is spent trying to get other people to say something about an event they have not been to yet, which is a hard sell. Eventiere's approach is different: give a guest something of their own to share, on your event's own artwork, and let their network see it.

That is what an I'm attending card is for, and it is the centre of this page. Everything else here, the event page, registration and AI avatars, is what sits around it.

The centrepiece

I'm attending cards: your guests' own promotion

A registered guest turns their own photo into a card on your event's own artwork, ready to post before the doors even open. Nobody has to write a caption from scratch, and nothing about it looks like a template borrowed from somewhere else.

Whether you think of it as an I'm attending card creator or an I am attending poster maker, it works the same way, and you set it up once.

You set it up once

01

Add your own artwork

Use your own event design, so every card looks like it belongs to your event.

02

Choose where the guest appears

Decide where a guest's photo and their details sit on your design.

03

Write what guests can post

Prepare wording guests can use as it is, or edit to make their own.

A guest does the rest

01

Add a photo and their details

On your event page, a guest adds their own photo and a few details about themselves.

02

Your card is ready

Their card appears straight away, ready to use.

03

Share it, their way

They can share it straight to their own network, or download it to use later.

A simple idea worth using: put the card link straight in the confirmation email a guest gets when they register. That is the moment they are most likely to share it, and it costs you nothing beyond writing the email once.

See every detail on the attending cards page.

Ready from day one

The rest of the event page, ready before you send an invite

Branded from the first visit

Your banner, logo, and both English and Arabic, live on the event page from the day you create it, not from the day you publish it.

Registration that matches your event

Set how much you need to know about a guest before they get in, from open access to invitation-only. See how access modes work in the glossary.

AI avatars, a reason to visit early

A guest takes a selfie, picks a style, and leaves a name and contact detail. Their avatar is ready in seconds, so there is something to make before the event even starts.

See AI avatars

You can also schedule when the gallery goes live, so the page is ready ahead of time and opens itself on the day.

Practical ideas

Ideas for the run-up to your event

Put the card link in your confirmation email. That is when a guest is most likely to act on it, and it needs no extra step from you once it is written.

Ask speakers and exhibitors to share first. Their own networks are often the biggest audience your event reaches before it opens.

Send the link again once your schedule is confirmed. A firmer agenda or a speaker announcement gives guests a fresh reason to post.

Switch on avatars a week or two out. It gives people a reason to visit the event page before the day itself, rather than only on arrival.

For more ideas covering the whole event, not only the run-up, see event marketing ideas.

Where it fits

Before the doors open, on every kind of event

Conferences. A speaker announces their session and a delegate announces they are in the room, both from the same card, ahead of a conference that has not started yet.

Corporate events. Staff and clients tell their own networks they are heading to your corporate event, on your branding rather than a generic invite.

Weddings. Guests share that they are part of the celebration before a wedding even begins, which is exactly the kind of excitement a couple wants spread around.

The rest of the story

Pre-event marketing is the first of three stages

Once the doors open, the same idea carries on: every photo a guest gets already carries your branding, and after the event an Event Memories section keeps those photos visible. See the event marketing platform for all three stages, or jump straight to what happens after the event.

Common questions

What organisers ask about pre-event marketing

What is pre-event marketing?

It is everything you do to get people talking about your event before it opens: a branded event page, registration, and giving guests something of their own to share, such as an I'm attending card.

How early should I start pre-event marketing?

As soon as your event page is ready. Guests can share an I'm attending card or register the moment invitations go out, and interest is usually highest straight after they sign up.

How do I'm attending cards work?

You provide your own artwork and choose where a guest's photo and details appear on it. On the event page, a guest adds their own photo and gets a personalised card, ready to share to their network or download.

Can I control what guests post?

Yes. You can prepare wording for guests to use, and they can pick it as is, edit it, or write their own before sharing.

Does making a card cost the guest anything?

No. It is free for a guest to make and share a card. Check the pricing page for what your own plan includes.

What else can I do before the event opens?

Decide who can get in, schedule when the gallery goes live, and switch on AI avatars so guests have another reason to visit the event page early.

Related reading

Blog

AI "I Am Attending" Posters Drive Pre-Event Buzz

How organisers turn registered guests into pre-event marketers with personalised, LinkedIn-ready cards.

Blog

Why Attendees Don't Share Event Photos

The reasons most conference photos never get shared, and what closes the gap.

Let guests announce
they're coming.

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