Event Marketing Ideas
for Every Stage of Your Event
Practical event marketing ideas your team can use this week, grouped by when they happen. Every one of them runs on something a guest already wants to share, a photo, a card, an avatar, rather than a separate campaign you have to run on top of your event. That's word of mouth marketing for events in its simplest form: guests sharing what they already have, not a referral scheme you have to design and run.
Before the event: pre-event marketing ideas
The highest-leverage idea here is the "I'm attending" card. A guest who registers gets a card built on your own event artwork, with their photo, name, role and company on it, and a ready-made caption to post to LinkedIn, X or WhatsApp. Every guest who posts one puts your event in front of a network you would otherwise have to buy an ad to reach, and it is the guest's own post, not yours, so it reads like a recommendation rather than an announcement.
Let guests create and share an "I'm attending" card
Set it up once with your event's own artwork and it becomes the pre-event campaign every guest runs for you. See "I'm attending" cards.
Put the card link in your registration confirmation
The moment someone confirms is when they are most likely to tell people. A link in that email or message costs nothing extra to send.
Publish a branded event page from day one
Your banner, logo and details, in English and Arabic, live as soon as you create the event, so there is always somewhere to send people.
Pick the right access mode for who can get in
Open to anyone with the link, registration first, a pre-approved guest list, or a PIN, chosen to match who the event is actually for.
Let guests build their AI avatar before the day
A guest takes a selfie, picks a style and gets an avatar ready to share before they have even arrived. See AI avatars.
Schedule your gallery to go live at the right moment
Set your event page to go live on your own timeline, rather than remembering to publish it the morning of the event.
During the event: engagement ideas that brand themselves
The idea that does the most work here is branding the photos themselves. A sponsor photo frame puts a sponsor's logo on every photo a guest downloads, and your own watermark can sit alongside it. Neither one asks a guest to do anything extra: they take a photo home the way they always would, and your branding and your sponsor's travel with it wherever they share it.
Frame every photo with your sponsor's logo
Your sponsor's branding rides along on every photo a guest takes home. See sponsor photo frames and watermarks.
Show the live photo wall on the main screen
Between sessions, or through a lull on the dance floor, a screen that keeps filling with new photos gives the room something to watch. See live photo wall.
Set up a print kiosk so guests leave with something
A guest finds themselves by selfie or QR code and prints their own photo before they walk out the door. See print kiosk.
Turn on guest photo uploads to fill the gaps
Your own photographer cannot be everywhere at once. Guest uploads add the moments only a phone in someone's pocket caught. See guest photo uploads.
Let guests find themselves by selfie or bib number
On the spot, from their own phone, without waiting for the organiser to sort and send anything. See face recognition photo sharing.
Turn on attendee networking while guests are already talking
An opt-in directory lets guests exchange contact details without hunting for a business card. See attendee networking.
After the event: post-event engagement ideas
Give guests a reason to open the event page again. Your event's guest page keeps an Event Memories section, the event's photos on display, with a "View all" into the full gallery. A guest who comes back to find their own photos is a guest who might share one, and every photo they share still carries the frame and watermark you set during the event.
Bring guests back to their Event Memories
The event's photos stay visible on the guest page, and the "View all" link into the full gallery gives a guest a reason to open it again after the event ends.
Let the "your photos are ready" email do the work
Guests are told the moment their personal gallery has photos in it, rather than needing to remember to go and check.
Let guests favourite photos, and download when you allow it
Favourites make a personal gallery easier to come back to, and Download All gives guests everything at once when you switch it on.
Every share still carries your branding
A watermark or sponsor frame set during the event does not stop working once the event is over. Photos guests share weeks later still carry it.
Show sponsors the numbers behind their branding
Views, downloads and shares turn "the logo was on the photos" into a report a sponsor can actually read. See event analytics.
Put a number on what the event was worth
Use the free ROI calculator to turn your event's reach into figures you can bring to the next planning meeting. See the ROI calculator.
Questions organisers ask
What are good event marketing ideas before the event starts?
How can I get guests to promote my event themselves?
What should I do to keep guests engaged during the event itself?
How do I keep guests engaged after the event has ended?
What is an "I'm attending" card?
Do I need separate event marketing software for this?
Some of the terms above are explained further in the event and photo-sharing glossary. For the full picture of what Eventiere covers before, during and after your event, see the event marketing platform overview.