Before, during and after

Event Marketing Ideas
for Every Stage of Your Event

Practical event marketing ideas your team can use this week, grouped by when they happen. Every one of them runs on something a guest already wants to share, a photo, a card, an avatar, rather than a separate campaign you have to run on top of your event.

See the ideas See the whole platform

Grouped by Before, During, After Every idea links to a real feature No extra software to buy

Before the event: pre-event marketing ideas

The highest-leverage idea here is the "I'm attending" card. A guest who registers gets a card built on your own event artwork, with their photo, name, role and company on it, and a ready-made caption to post to LinkedIn, X or WhatsApp. Every guest who posts one puts your event in front of a network you would otherwise have to buy an ad to reach, and it is the guest's own post, not yours, so it reads like a recommendation rather than an announcement.

Idea 01

Let guests create and share an "I'm attending" card

Set it up once with your event's own artwork and it becomes the pre-event campaign every guest runs for you. See "I'm attending" cards.

Idea 02

Put the card link in your registration confirmation

The moment someone confirms is when they are most likely to tell people. A link in that email or message costs nothing extra to send.

Idea 03

Publish a branded event page from day one

Your banner, logo and details, in English and Arabic, live as soon as you create the event, so there is always somewhere to send people.

Idea 04

Pick the right access mode for who can get in

Open to anyone with the link, registration first, a pre-approved guest list, or a PIN, chosen to match who the event is actually for.

Idea 05

Let guests build their AI avatar before the day

A guest takes a selfie, picks a style and gets an avatar ready to share before they have even arrived. See AI avatars.

Idea 06

Schedule your gallery to go live at the right moment

Set your event page to go live on your own timeline, rather than remembering to publish it the morning of the event.

During the event: engagement ideas that brand themselves

The idea that does the most work here is branding the photos themselves. A sponsor photo frame puts a sponsor's logo on every photo a guest downloads, and your own watermark can sit alongside it. Neither one asks a guest to do anything extra: they take a photo home the way they always would, and your branding and your sponsor's travel with it wherever they share it.

Idea 01

Frame every photo with your sponsor's logo

Your sponsor's branding rides along on every photo a guest takes home. See sponsor photo frames and watermarks.

Idea 02

Show the live photo wall on the main screen

Between sessions, or through a lull on the dance floor, a screen that keeps filling with new photos gives the room something to watch. See live photo wall.

Idea 03

Set up a print kiosk so guests leave with something

A guest finds themselves by selfie or QR code and prints their own photo before they walk out the door. See print kiosk.

Idea 04

Turn on guest photo uploads to fill the gaps

Your own photographer cannot be everywhere at once. Guest uploads add the moments only a phone in someone's pocket caught. See guest photo uploads.

Idea 05

Let guests find themselves by selfie or bib number

On the spot, from their own phone, without waiting for the organiser to sort and send anything. See face recognition photo sharing.

Idea 06

Turn on attendee networking while guests are already talking

An opt-in directory lets guests exchange contact details without hunting for a business card. See attendee networking.

After the event: post-event engagement ideas

Give guests a reason to open the event page again. Your event's guest page keeps an Event Memories section, the event's photos on display, with a "View all" into the full gallery. A guest who comes back to find their own photos is a guest who might share one, and every photo they share still carries the frame and watermark you set during the event.

Idea 01

Bring guests back to their Event Memories

The event's photos stay visible on the guest page, and the "View all" link into the full gallery gives a guest a reason to open it again after the event ends.

Idea 02

Let the "your photos are ready" email do the work

Guests are told the moment their personal gallery has photos in it, rather than needing to remember to go and check.

Idea 03

Let guests favourite photos, and download when you allow it

Favourites make a personal gallery easier to come back to, and Download All gives guests everything at once when you switch it on.

Idea 04

Every share still carries your branding

A watermark or sponsor frame set during the event does not stop working once the event is over. Photos guests share weeks later still carry it.

Idea 05

Show sponsors the numbers behind their branding

Views, downloads and shares turn "the logo was on the photos" into a report a sponsor can actually read. See event analytics.

Idea 06

Put a number on what the event was worth

Use the free ROI calculator to turn your event's reach into figures you can bring to the next planning meeting. See the ROI calculator.

Questions organisers ask

What are good event marketing ideas before the event starts?

Publish your branded event page as soon as you have a date and venue, let guests create and share an "I'm attending" card, choose the right access mode for who can get in, and let guests build an AI avatar early so there is already something of theirs to share before the day arrives.

How can I get guests to promote my event themselves?

Give them something worth sharing that is about them, not just your event: an "I'm attending" card with their own photo and name, an AI avatar, and later their own event photos. Each one carries your branding along for the ride when a guest posts it.

What should I do to keep guests engaged during the event itself?

Show a live photo wall on the main screen between sessions, set up a print kiosk so guests leave with something physical, turn on guest photo uploads to fill the gaps your own photographer misses, and let guests find themselves by selfie or bib number on the spot.

How do I keep guests engaged after the event has ended?

Guests come back to Event Memories on your event page to find and share their own photos, an email lets them know the moment their gallery is ready, and you can show sponsors what that reach was actually worth with views, downloads and shares.

What is an "I'm attending" card?

A shareable card a guest posts before your event to say they are going, built on your own event artwork with their photo, name, role and company on it. They post it to LinkedIn, X or WhatsApp with a ready-made caption, and every share puts your event in front of their network.

Do I need separate event marketing software for this?

No. Every idea on this page runs on the photos, cards and avatars guests already want to share, inside the same platform that handles registration, check-in and delivery, so there is nothing extra to buy, learn or bolt on.

Some of the terms above are explained further in the event and photo-sharing glossary. For the full picture of what Eventiere covers before, during and after your event, see the event marketing platform overview.

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