Guests share their own excitement about your event, before it opens and after it ends: an I'm attending card made on your own artwork, photos that already carry your branding, and a personal gallery that keeps their photos, and your sponsors, visible long after the doors close.
Attendee advocacy is attendees promoting your event themselves, in their own words, to their own network. Nothing is posted on a guest's behalf, and there is no referral scheme or ambassador programme to design and run. A guest shares because there is something worth sharing: a card carrying their own photo on your event's artwork, or a photo of themselves at the event that already carries your branding.
That sharing happens in three stages: before the event opens, while it is running, and after it ends. Each stage gives a guest a different reason to post, and each is covered below.
A registered guest adds their own photo and name on the event page and gets a square card and a landscape card, both made on your own event artwork rather than a generic template. They can post straight to LinkedIn, X or WhatsApp, or download the card for wherever else they post.
You write the words too. Prepare post text a guest can pick as it is, edit, or ignore in favour of their own, so what goes out sounds like your event rather than a guess at one.
See every detail on the "I'm attending" cards page, or read pre-event marketing for what else is ready before you send an invite.
A guest takes a selfie on the event page and gets every photo they are in, no app to install. Every one of those photos already carries your branding, so whatever a guest shares from the event carries it too, on the photo itself rather than on a page around it.
A live photo wall shows the event's photos on a screen at the venue as they arrive, which is its own reason for a guest to check the page again. If you allow guest uploads, guests can add their own photos to the gallery too, with your approval before they go live if you want to review them first.
Every guest gets their own personal gallery, sent by email or message, holding every photo they appear in. Every photo a guest downloads or shares from it still carries your event's branding and your sponsors' logos wherever it ends up, because that is composed onto the photo itself. See sponsor photo frames for how that works.
Event Memories keeps the gallery visible on the event page after the event is over, so a guest who did not open their photos on the day still has a reason to come back, and from there, a reason to share. Read post-event engagement for the rest of what happens once the doors close.
Every card and every photo you hand a guest is one thing you can measure. Eventiere's event analytics report visitors, photo views, downloads, shares, share links and how many times each one was opened, selfie searches, registrations, and which photos got the most reactions, all exportable as a CSV. That is what tells you whether attendee advocacy is happening on a given event, rather than judging it by a feeling on the day.
Make the card worth posting. A guest will not share artwork that looks like a stock template. Spend the design effort here, because it is the one asset every attendee can put their own face on.
Write the post text for them. Most guests will not write a caption from scratch. Give them a few lines to choose from and editing becomes optional instead of a barrier.
Deliver photos the same day. A guest who is still thinking about the event is far more likely to post than one who gets their gallery a week later.
Put the sponsor on the photo, not beside it. A logo next to a gallery is seen by whoever opens your event page. A logo framed onto a photo travels to wherever that photo is shared.
Measure shares, don't estimate them. Share counts, share-link visits and downloads are recorded on the event, so you can report a real number rather than an impression.
| Stage | What the guest shares | What it carries |
|---|---|---|
| Before | An I'm attending card with their own photo | Your event artwork and your post text |
| During | Photos of themselves at the event | Your branding, composed onto the photo |
| After | Photos from their personal gallery | Your branding and your sponsors' logos |
Attendee advocacy is not a separate feature bolted on top. It runs on the same event marketing platform as the rest of the gallery: the same photos, the same branding and the same guest page, before, during and after the event. See the event marketing platform for the whole picture.
It is attendees promoting your event themselves: an I'm attending card before it opens, photos that already carry your branding while it runs, and a personal gallery to share from after it ends.
A guest always chooses. Nothing is posted on a guest's behalf, and nothing goes out without them opening the share screen themselves.
No. There is no programme to set up, no rewards to track and nobody to recruit. A guest shares because the card or the photo is worth sharing, not because they signed up for anything.
Visitors, photo views, downloads, shares, share links and how many times each one was opened, selfie searches, registrations, and which photos got the most reactions. All of it exports as a CSV.
Yes. Sponsor photo frames put the sponsor's logo and the event's name on the photo itself, on the copy a guest views and the one they download, so it goes wherever the photo goes. Included in premium plans.
No. Making and sharing a card or a photo is free for a guest. Check the pricing page for what your own plan includes.
How organisers turn registered guests into pre-event marketers with personalised, LinkedIn-ready cards.
BlogThe attending card before it starts, branded photos after, and the analytics that show what actually got shared.