Make your attendees the
loudest advocates your event has.
Guests share their own excitement about your event, before it opens and after it ends: an I'm attending card made on your own artwork, photos that already carry your branding, and a personal gallery that keeps their photos, and your sponsors, visible long after the doors close.
What attendee advocacy means on Eventiere
Attendee advocacy is attendees promoting your event themselves, in their own words, to their own network. Nothing is posted on a guest's behalf, and there is no referral scheme or ambassador programme to design and run. A guest shares because there is something worth sharing: a card carrying their own photo on your event's artwork, or a photo of themselves at the event that already carries your branding.
Three stages, three reasons to post
That sharing happens in three stages: before the event opens, while it is running, and after it ends. Each stage gives a guest a different reason to post, and each is covered below.
The I'm attending card
A registered guest adds their own photo and name on the event page and gets a square card and a landscape card, both made on your own event artwork rather than a generic template. They can post straight to LinkedIn, X or WhatsApp, or download the card for wherever else they post.
You write the words too. Prepare post text a guest can pick as it is, edit, or ignore in favour of their own, so what goes out sounds like your event rather than a guess at one.
Photos that already carry your branding
A guest takes a selfie on the event page and gets every photo they are in, no app to install. Every one of those photos already carries your branding, so whatever a guest shares from the event carries it too, on the photo itself rather than on a page around it.
A live photo wall shows the event's photos on a screen at the venue as they arrive, which is its own reason for a guest to check the page again. If you allow guest uploads, guests can add their own photos to the gallery too, with your approval before they go live if you want to review them first.
Photos that keep travelling
Every guest gets their own personal gallery, sent by email or message, holding every photo they appear in. Every photo a guest downloads or shares from it still carries your event's branding and your sponsors' logos wherever it ends up, because that is composed onto the photo itself. See sponsor photo frames for how that works.
Event Memories keeps the gallery visible on the event page after the event is over, so a guest who did not open their photos on the day still has a reason to come back, and from there, a reason to share.
What you can see, not just guess at
Every card and every photo you hand a guest is one thing you can measure. Eventiere's event analytics report visitors, photo views, downloads, shares, share links and how many times each one was opened, selfie searches, registrations, and which photos got the most reactions, all exportable. That is what tells you whether attendee advocacy is happening on a given event, rather than judging it by a feeling on the day.
Five things worth getting right
Make the card worth posting
A guest will not share artwork that looks like a stock template. Spend the design effort here, because it is the one asset every attendee can put their own face on.
Write the post text for them
Most guests will not write a caption from scratch. Give them a few lines to choose from and editing becomes optional instead of a barrier.
Deliver photos the same day
A guest who is still thinking about the event is far more likely to post than one who gets their gallery a week later.
Put the sponsor on the photo, not beside it
A logo next to a gallery is seen by whoever opens your event page. A logo framed onto a photo travels to wherever that photo is shared.
Measure shares, don't estimate them
Share counts, share-link visits and downloads are recorded on the event, so you can report a real number rather than an impression.
The three stages, side by side
- What the guest shares
- An I'm attending card with their own photo
- What it carries
- Your event artwork and your post text
- What the guest shares
- Photos of themselves at the event
- What it carries
- Your branding, composed onto the photo
- What the guest shares
- Photos from their personal gallery
- What it carries
- Your branding and your sponsors' logos
Part of the same platform
Attendee advocacy is not a separate feature bolted on top. It runs on the same event marketing platform as the rest of the gallery: the same photos, the same branding and the same guest page, before, during and after the event. See the event marketing platform for the whole picture. To go deeper, read our guide to attendee-generated content versus paid ads, or estimate the reach of your guests' posts with the event media value calculator.