The Challenge
Picture a research and technology park that hosts an annual innovation summit over three days for delegates from government, academia and the private sector. The programme includes keynotes, panels, startup pitches, exhibition halls and networking receptions, each with its own photography.
The multi-day format raises a question: delegates want photos from the first day while the summit is still on, not one gallery sent some days after it ends. By the time a link arrives after the event, delegates have moved on.
The communications team needs a way to take in photos across three days, let delegates find their own photos as they are added, and let them share on social media while the summit is still in the news.
The Solution
Delegates open the event page from QR codes at the registration desks and on screens around the venue, in their phone's browser. A delegate takes one selfie, and it works for the whole event, with no need to register again on later days.
Photographers upload to the event's albums across all three days. Photos become searchable once they are processed, and a delegate who searches again sees the photos added since. When a delegate's photos are found, the link can be sent by email or WhatsApp.
The gallery grows over the three days. A selfie search finds a delegate across every public album, and the gallery holds only that delegate's photos.
What the organiser sees
In this example the communications team sees simple counts in the event's analytics: how many delegates opened the page, how many searched for their photos, and how many photos were downloaded or shared. They are counts of activity, not lists of names.
For the delegates, the difference from a single post-event gallery is that they can come back on any day and search again to see newer photos.
Because the gallery is an ordinary web page, delegates can also share the photos they like on their own social profiles, such as LinkedIn, straight from their phone.